EPCH organised an Awareness Seminar on “Trends & Forecast for Autumn Winter 24/25” at Srinagar, Jammu & Kashmir

EPCH organised an Awareness Seminar on “Trends & Forecast for Autumn Winter 24/25” at Srinagar, Jammu & Kashmir on 10th June

Focus on design stressed during the program

New Delhi 10th June 2023 – The Export Promotion Council for Handicrafts organised an Awareness Seminar on “Trends & Forecast for Autumn Winter 24/25” at Srinagar, Jammu & Kashmir on 10th June, 2023 (Saturday).
Shri Arshad Mir, Member COA-EPCH & Chairman – Handicrafts & Carpet Sector Skill Council; Mr. Rajesh Rawat, Addl. Executive Director, EPCH; Ms. Amla Shrivastava, Head Designer, EPCH and leading exporters from Jammu & Kashmir were present informed by Shri R. K. Verma, Executive Director-EPCH.

Shri Arshad Mir, Member COA-EPCH & Chairman – Handicrafts & Carpet Sector Skill Council welcomed all the officials and exporters from Jammu & Kashmir. He shared that in the world of handicrafts, carpets and textiles, design are constantly evolving and new trends are emerging, which are influenced by changing consumer preferences and artistic expressions. As of recent years, several exciting trends have taken center stage and it is high time that the exporter focus on design and continuously strive to develop/adapt new products and aim for “Teen Guna Tees Tak”.

Mr. Rajesh Rawat, Addl. Executive Director, EPCH shared his thoughts on inspiration drawn from nature and incorporating organic and nature-inspired designs into product ranges. Designs evoke a connection with nature and provide a refreshing respite from the fast-paced modern lifestyle. He also shared the journey of EPCH and new initiatives taken by EPCH over the past 35 years.

Ms. Amla Shrivastava, Head Designer, EPCH in her presentation of autumn/ winter 24/25 shared minimalism and simplicity have become a hallmark of contemporary design. Keeping botanical trends in the driving seat to clean lines, bright color palettes, create an understated elegance that appeals to customers seeking a sense of tranquillity in their spaces. She enlightened about transforming traditional crafts to contemporizing its style, pattern & silhouettes.

Various questions pertaining Design, Product Development and Marketing were asked by the participants. The speakers addressed all the questions and provided solutions to the exporters and concluded with positive interaction with members exporters.

Export Promotion Council for Handicrafts is a nodal agency for promotion of exports of handicrafts from the Country and create brand image of magic of the gifted hands of millions of artisans and craftspersons engaged in production of home, lifestyle, textiles, furniture and fashion jewellery & accessories products in different craft clusters of the Country. The Handicrafts exports during the year 2022-23 was Rs. 30,019.24 Crores and US $ 3,728.47 Million,